The TikTok platform announced the launch of a new center for protecting brands under the name TikTok Brand Safety Center, along with resources and tools aimed at enhancing advertisers’ confidence in the platform’s digital environment.
The announcement came on Wednesday, October 28, 2026, during the APAC Responsible Media Forum, which was held in Singapore, with the participation of... Representatives of companies, agencies and partners in the advertising industry.
This trend comes at a time when brands are increasingly relying on short-form content and influencers, in parallel with the spread of artificial intelligence video and photo creation tools.
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A unified center for protecting advertisers
aims The TikTok Brand Safety Center aims to provide resources that help advertisers understand the protection options available within the platform, and deal with the risks associated with ads appearing next to inappropriate brand content.
The company also introduced the Brand Protection Playbook, a guide to protecting brands. In addition to AI Safety Essentials, which focuses on the responsible use of artificial intelligence in the advertising industry.
TikTok developed the latest guide in collaboration with Responsible Marketing Advisory.
The new resources aim to improve marketing teams' ability to make decisions related to ad placements and advertising rights Intellectual property and content transparency.
Tools to monitor brand reputation
TikTok reviewed tools that go beyond simply determining where ads appear.
Among them is TikTok Market Scope Brand Perception, available within Business Center, which helps brands understand the volume of conversations surrounding them The topics associated with it and the nature of impressions around it.
The platform also supports reporting channels for suspected copyright and trademark violations.
In the TikTok Shop, intellectual property protection tools allow for reporting infringing product listings, while the TikTok Real service helps Brands verify sellers and monitor products that may be counterfeit.
More than 3 billion videos tagged with AI
TikTok has confirmed that it has placed tags indicating AI-generated content on more than three billion videos, using a combination of... Creator disclosure tools, Content Credentials, and invisible watermarks.
These technologies aim to help users distinguish between original content and content that was created or highly modified using artificial intelligence.
It does not mean existence A sign of a video is necessarily that it is illegal, but rather it is linked to transparency about the way the content is produced.
New numbers about content management
TikTok said it removed more than 30 million videos that violated its community guidelines in ten markets in the Asia-Pacific region during the period from April to... June 2026.
These clips represent about 0.3% of the total videos published in the ten markets, according to company data.
Globally, the platform said that automated systems, including artificial intelligence tools, were responsible for 97.4% of video removals during the quarter. mentioned.
These numbers confirm the expanding role of automated systems in content moderation, but assessing the accuracy of removal decisions needs to consider data on errors, reviews, and objections as well.
What does this mean for advertisers?
For businesses that rely on TikTok to reach... Customers, new tools provide additional capabilities to monitor reputational and intellectual property risks.
Brands may leverage sentiment monitoring tools to understand how users interact with their products, rather than just indicators of views And interactions.
For advertising agencies, it is increasingly important to have clear policies for disclosing promotional and AI-generated content.
What's next?
Social platforms continue to compete for ad budgets by improving transparency, security, and measurement Performance.
The success of TikTok's new tools will depend on advertisers' ability to use them practically, the clarity of the information available to them, and their effectiveness in detecting risks before they turn into crises.
