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The announcement came through the official account dedicated to content creators on the platform on October 27, 2026, explaining The user can long press on the image and choose Post photo to re-publish it, showing the name of the original content owner.
What is striking about the feature is that it is not limited to adding the name of the photographer or publisher, but is also linked to the new rewards program Original Content Rewards, which X relies on in Encouraging the production of original content.
Creators Toolbox+1
How does Photo Resharing work?
According to the announcement, the process begins by long-pressing on an image published inside the X, then choosing the custom command to re-share it.
When publishing a photo in this way, the platform keeps a reference to its original owner, instead From its appearance as an independent image, the viewer does not know its source.
This is an important point in an environment where copying and re-uploading images is widespread without mentioning their owners, especially news photos, designs, and illustrations.
The new method provides a clearer path for image circulation, but it... It is not an open permission to use any copyrighted material. It is still your responsibility to ensure that you have the necessary rights or permissions in accordance with X's policies.
Do both parties get profits?
The X Creators account explained that the original owner of the image and the user who reshares it could benefit From the Original Content Rewards program.
However, the announcement did not specify the percentage of distribution of rewards between the two parties, nor did it provide a table of profit amounts, nor did it explain in detail all the cases eligible for calculating the views resulting from republication.
It is important to distinguish between providing the potential for a return And ensuring that every user gets paid for sharing any photo.
The rewards program is subject to eligibility and review requirements, and not all views are counted the same way.
What is Original Content Rewards?
X began the transition from the old creator revenue sharing system to Original Content Rewards during September 2026.
The official help page explains that the program aims to reward original content in various formats, including posts, photos, videos, and articles.
Earnings are based on qualifying impressions, which includes certain views from in-line Premium users The main timeline, excluding artificial or advertising views and some other types.
The platform also requires meeting requirements related to the user's age, account status, country, subscription, and the limits required for access and interaction.
Therefore, it is not enough that the image has It spreads so widely that all its views become eligible for monetization.
X Help Center
The difference between resharing and copying
Current X rules place restrictions on content being completely copied or re-uploaded without an original contribution.
The images are downloaded from an account and then posted manually As new content it is not necessarily treated as original content eligible for rewards.
Here the importance of the new feature appears; It provides a formal path for recirculating images while retaining source information.
However, a detailed explanation of how to reconcile is still needed Between the Photo Resharing mechanism and the original content evaluation rules, especially when the user merely reshares without adding a comment or analysis.
Influencing photographers and designers
The feature may be useful for photojournalists, graphic designers, and illustrators, whose work often spreads abroad Accounts that were first published.
Showing the name of the owner of the photo gives the audience an opportunity to reach the original account and follow it.
It may also help reduce the loss of the source of an image during its circulation, which affects the chances of creators' work being published and their professional identity built.
But achieve this The benefits will depend on the way the name of the owner of the image is displayed, how clearly it is referred to, and whether the correct percentage continues to appear when it is circulated multiple times.
What's next?
It is expected that more details will become clear regarding the conditions for calculating rewards and making them available across different devices, especially since the first announcement He did not explain all aspects of the application.
Through this step,
