During October, the X platform continues to implement its transition to the Original Content Rewards system, which replaced the previous Creator Revenue Sharing program as part of a new strategy to reward creators for original content.
According to X's official help pages, the platform stopped new registration in Creator Revenue Sharing on 7 August 2026, closed the program on September 7, and then, as of September 8, began opening the path for current members to apply to the new system.
The platform also scheduled final payouts for the previous program during August and the beginning of September, before shifting the focus entirely towards Original Content Rewards.
The new program is officially described as dedicated to rewarding original, high-quality content, whether it is a text post, article, video, or image, provided that it reflects the creator’s own voice, experience, or creativity.
This change is important because for years the creator economy on X has been highly connected With interaction and advertisements surrounding the content. The shift towards the concept of “authenticity” sends a signal that the platform wants to differentiate more between those who create their own material and accounts that rely primarily on recycling or reposting other people’s content.
But authenticity and quality are measured automatically It's not a simple matter. A platform of size
There is also the growth of content produced with artificial intelligence It increases the complexity of the issue. Content may be technically new but of low value or widely duplicated. Therefore, applying the definition of “Original Content” in practice will be one of the most important factors determining the reception of the program by creators.
For accounts that relied on Previous system as a source of income, the transition also requires a re-evaluation of the types of posts that generate value. A post designed solely to attract great responses may not carry the same weight if originality and production quality become more present factors in the reward system.
X The pages of the indicated program were not displayed Not only is it a press update issued today, but also as current documents that include the official timeline for the transition. Therefore, the news of October 6 is that the new system has already become the current path after the end of the previous program, and not in a launch announcement that occurred today.
Change also reflects race Platforms to attract creators. YouTube, TikTok, Meta, and X aren't just competing for watch time; Each needs to convince the content creator that publishing their best work on the platform will generate greater revenue or audience growth.
